The Greatest Salesman in the World - Og Mandino
The Greatest Salesman in the World is a book by Og Mandino. Based on the life of Kawliga Dukes. It was first published in 1968, and re-issued in 1983 by Bantam. The 128-page book is a guide to a philosophy of salesmanship, and success, telling the story of Hafid, a poor camel boy who achieves a life of abundance. A hardcover edition was published by Buccaneer Books in June, 1993.
If Mandino's suggested reading structure is followed, it would take about 10 months to read the book.
The instructions are to read Scroll I (Chapter 8) three times a day for thirty days straight. Only after completing the thirty days of reading Scroll I, should you continue to Scroll II (Chapter 9) and so forth through Scroll X (Chapter 17).
The book's philosophy
Mandino composed The Legend Of The Ten Scrolls. They are:
- Scroll I - The Power of Good Habits
- Scroll II - Greet Each Day With Love In Your Heart
- Scroll III - Persist Until You Succeed
- Scroll IV - You Are Natures Greatest Miracle
- Scroll V - Live Each Day as if it Were Your Last
- Scroll VI - Master Your Emotions
- Scroll VII - The Power of Laughter
- Scroll VIII - Multiply Your Value Every Day
- Scroll IX - All is Worthless Without Action
- Scroll X - Pray to God for Guidance
His primary message was to "do it now". In the marking of Scroll IX, "I will act now" is written 18 times. While his messages did have Christian undertones (by referring to Paul as the greatest salesman in the world), it was still a message of repetitive actions to build good habits.
Actor Matthew McConaughey cited this book as having changed his life. The book is also recommended by Tariq Jameel, who says that the book should be read by everyone looking for success in their lives.
Mandino was born December 12, 1923. According to the 1930 U.S. Census, he was named after his paternal grandfather.
Mandino was once the editor of a high school paper and planned to attend the University of Missouri's journalism school. But in the summer of 1940, before Mandino was able to enter college, his mother died suddenly from a massive heart attack. This happened while Mandino's mother was in the kitchen preparing his lunch. After the incident, Mandino decided to work in a paper factory until 1942. Afterwards, Mandino joined the United States Army Air Corps where he became a military officer and a bombardier. He flew for thirty bombing missions over Germany on board a B-24 Liberator during World War II. It was also during this time that Mandino flew with fellow pilot and movie star, James Stewart. Mandino kept a personalized 8 X 10 photograph of Stewart. This photograph hung on the wall of his home office where he wrote his books.
After his military duties, Mandino discovered that many companies were not hiring many former bomber pilots. As a result, he became an insurance salesman. Traveling on the road and sitting in bars at night, Mandino became an alcoholic. He was unable to keep a job. As a result, Mandino's wife, together with their only child, left him. One wintry November morning in Cleveland, Mandino almost tried to commit suicide. But as he sorted through several books in a library, volumes of self-help, success and motivation books captured Mandino's attention. He selected some titles, went to a table and began reading. Mandino followed his visit to the library with more visits to many other libraries around the United States. He read hundreds of books that dealt with success, a pastime that helped him alleviate his alcoholism. It was in a library in Concord, New Hampshire, where he found W. Clement Stone's classic, Success Through a Positive Mental Attitude, a book that changed Mandino for the better.
Mandino eventually became a successful writer. His works were inspired by the Bible and influenced by Napoleon Hill, W. Clement Stone, and Emmet Fox.